The following is about as dry, boring, and about as meaningless as it is possible for words to be. It is, how ever, accurate and informative.

I have come to the conclusion that the axe effect actually does exist. Not only that, but it is one of the main deciding factors of attraction. Unfortunately, it's a negative effect. I've noticed that all the guys that wear axe are insecure, disliked and controlling. At least I assume they're controlling, I don't actually know from experience. I am told they are that way by some of my female friends.
When something is marketed, say a brand of gum, or (heaven help us) enzyte, there is a target group. No matter what the people at the top are a bunch of fat middle aged white guys with receding hairlines, but by the time it gets to marketing it might be portrayed as something for gay black republicans. The problem arises when the marketing strategy is so direct that it excludes anyone outside that group. In the case of the gay black republicans, this is not a problem.
For most other groups the product begins to become part of their identity. If this is a negative identity, such as that associated with creepy guys who have sweaty palms, then the product gets a negative identity. That said, if the product is marketed to people like, say, the ideal American family, the effect can be quite striking. Since everyone wants to be part of an ideal American family, but no one actually is, everyone buys it.

Actually, never mind, that wasn't really very accurate. In fact, since you slept through most of it, it wasn't very informative either. Perhaps your time would have been better spent watching "Barney" re-runs. Please repeat our anthem after me;

I love you........